IEMBA General Management
Globally, the demand for management and leadership competency is experiencing tremendous growth. One may ask, why does such competency be in high demand? In today’s environment that is full of uncertainties, most organisations are now looking at a new business model and management technology to remain relevant.
These can be new product development, the Olympics, quality improvement initiatives; business transformation or a merger and acquisition exercise. Management technology is pushing the discipline beyond traditional applications.
‘EDUCATION IS THE MOST POWERFUL WEAPON WHICH YOU CAN USE TO CHANGE THE WORLD’
N E L S O N R O L I H L A H L A M A N D E L A

The iEMBA is NOT an academic programme designed and delivered by academician BUT an Industry Driven programme designed and delivered by real industry practitioners, with years of working experience holding proper academic qualifications. The facilitators will bring value to learners on the real competencies required in today and future business organisations. Learners will learn about the business management body of knowledge and prompted with real work-based case studies. This programme is targeted for those who wish to enhance their career in the corporate world or aspire to become Business Owners or enhancing the current competencies of business owners.
Programme Structure
The programme consists of the core, elective and integrative modules. Learners must complete all six (6) core modules, any two (2) elective modules and all integrative modules. The total learning for this program is 1,800 hours giving a total of 180 credits[1]. The details for each module are expanded in the respective module descriptor
CREDIT
12
12
12
12
12
12
72
CORE MODULES
Managing Organisations To Greatness
Best Practice Operations Management
Building Strength with Corporate Finance
Winning with Competitive Management Strategy
High Performing Decision Making
Developing Executive People Skills
Total Core
CREDIT
12
12
12
12
12
12
48
ELECTIVE MODULES (ANY TWO)
Developing and Managing Emerging Markets
Enhancing Supply Chain Network
Managing Marketing Innovation
Reinventing Enterprise with Business Modelling
Managing Project Complexities
Execution Leadership
Total Specilisation
The normal duration for this program is 10 to 12 months. However, a learner can appeal up to
a maximum 24 months, subject to approval by the Senate.
CREDIT
30
30
84
INTEGRATIVE MODULES
Research Project Paper
AIMSMET Summit / Colloquium
Total Integrative